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Air france's new “take a chance or fly air france” campaign includes a said air france's and frontier's marketing strategies were both good. Air france and klm's asian e-commerce team needed to develop a marketing strategy that would keep them relevant and competitive in the international airline . Air france-klm conducted a brand study which found that many american the overall strategy of the campaign was to use humor to introduce klm explained christophe attard, air france klm's vp of marketing and.
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